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Data Types, Planning and Primary/Secondary Sources

Good statistics starts with good data. Learn the types of data, where it comes from, and how to plan a fair, reliable investigation.

⏱️ 15 min 🎯 14 activities Teachers Not yet rated Students Not yet rated

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What you'll cover

Start with good data 📊

Before you can draw a chart or work out an average, you must **collect data well**. Choosing the right type, source and plan is what makes a statistical enquiry trustworthy. This module covers the types of data, where it comes from, and how to plan an investigation.

Qualitative and quantitative 🔢

The first split is whether the data is in **words** or **numbers**: - **Qualitative** data describes qualities in words (eye colour, favourite sport). - **Quantitative** data is **numerical** (height, number of pets).

What type is it?

A survey records each person's eye colour. What type of data is this?

  • Qualitative
  • Quantitative
  • Discrete
  • Continuous

Discrete and continuous 📏

Quantitative data splits again: - **Discrete** data can only take **separate, countable** values (number of goals, shoe count). - **Continuous** data is **measured** and can take any value in a range (height, time, mass).

Match each example to its data type

  • Number of siblings
  • Height of a plant
  • Favourite colour
  • T-shirt size (S, M, L)
  • Discrete quantitative data
  • Continuous quantitative data
  • Qualitative (categorical) data
  • Ordinal data (ordered categories)

Which is continuous?

Select the THREE examples of continuous data.

  • The height of each student
  • The time taken to run 100 m
  • The mass of each parcel
  • The number of goals scored
  • The number of pets owned
  • Favourite colour

Primary and secondary sources 📚

Data also differs by **who collected it**: - **Primary** data is collected by **you**, for **your** purpose (a survey or experiment you run). - **Secondary** data was collected by **someone else** (a census, published statistics, a website). It must be **acknowledged**, and you should check its reliability and accuracy.

Primary or secondary?

For your project you use figures from a published government census. What kind of data is this?

  • Secondary data
  • Primary data
  • Continuous data
  • Qualitative data

Reliability and validity 🎯

Two words examiners define precisely: - **Reliability** is the extent to which **repeated measurements yield similar results**. - **Validity** is the extent to which a test **measures what was intended**. A bathroom scale that always reads 2 kg heavy is reliable (consistent) but not valid (wrong value).

Match each term to its meaning

  • Reliability
  • Validity
  • Bias
  • Pilot study
  • The extent to which repeated measurements give similar results
  • The extent to which a test measures what was intended
  • Anything that makes results unfairly favour one outcome
  • A small trial run to test the method before the real study

Planning an enquiry 📝

A statistical enquiry starts with a **hypothesis**: a testable statement you set out to investigate. You then plan how to collect the right data to test it. Good planning weighs up **constraints**: time, cost, ethical issues, confidentiality and convenience.

What is a hypothesis?

In a statistical enquiry, what is a hypothesis?

  • A testable statement or prediction the investigation sets out to test
  • The final conclusion after collecting data
  • A type of graph
  • The average of the data

Plan an investigation

An interactive activity.

Data collection summary

Numerical data is _____, while descriptive data is qualitative. Data you collect yourself is _____, while data from someone else is secondary. _____ is the extent to which repeated measurements agree. A testable prediction is called a _____.

quantitative primary Reliability hypothesis discrete secondary Validity conclusion