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Graphic Communication: Areas of Study Orientation

The areas of study within graphic communication, and how a portfolio responds to a brief for a chosen audience.

⏱️ 14 min 🎯 14 activities Teachers Not yet rated Students Not yet rated
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What you'll cover

Graphic communication 🎨

Graphic communication is the design of images, text and layout to send a clear message to an audience. A designer works from a brief and chooses an area of study to focus on, from advertising to typography.

Words for the brief 🔑

Learn these four terms before you explore the areas of study.

Two areas compared 🆚

Different areas of study produce different outcomes.

Grade 9 thinking 💡

To reach the top grades, tie every design choice to the brief and the audience, then explain why each choice communicates the message.

Match the area to its outcome 🔗

  • advertising
  • typography
  • illustration
  • package design
  • posters and campaigns that promote a product
  • the design and arrangement of lettering
  • drawn images that explain or decorate
  • boxes, labels and wrapping for a product

Match the term to its meaning 🧩

  • brief
  • audience
  • signage
  • communication graphics
  • the requirements set by a client
  • the people a design is aimed at
  • signs that guide or inform people
  • visual information such as charts and infographics

What is an area of study? ❓

Which description best fits an area of study in graphic communication?

  • A distinct field of graphic work a designer can focus on.
  • The client who pays for the design.
  • A single piece of design software.

Which are graphic areas? ✅

Select the TWO graphic communication areas of study.

  • Typography.
  • Signage.
  • Textile weaving.
  • Stone sculpture.

Order the design process 🪜

An interactive activity.

Summarise the workflow 📝

A designer starts from a _____ and designs for a chosen _____. Areas of study include _____ for lettering and _____ for products on a shelf. Every choice should communicate the _____.

brief audience typography packaging message signage illustration client software budget

Count the objectives 🔢

An interactive activity.

Spot the graphic areas 🖍️

An interactive activity.

Which area fits the task? 🧭

An interactive activity.

Respond to a brief ✍️

An interactive activity.