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The Stakeholder Map

Who the main stakeholders of a business are and what each one wants: owners, employees, customers, suppliers and the local community, and whether each is inside or outside the business.

⏱️ 16 min 🎯 14 activities
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What you'll cover

Everyone with a stake

A business affects many groups of people, and they all have an interest in how it does. These groups are its stakeholders. Some are inside the business and some are outside it, and each one wants something different from it. This module maps out who the main stakeholders are and what each of them is looking for.

Stakeholder vocabulary

Learn these four terms before you map the stakeholders.

Inside or outside

Stakeholders are either inside or outside the business.

Name what each one wants

A top answer never says a stakeholder just cares about the business. It names the exact interest: an owner looking for a return, an employee wanting fair pay, a customer after quality, a supplier hoping for steady orders, a community wanting jobs without pollution. Because these interests differ, they can pull against each other, which the conflict module then explores.

Match the stakeholder

  • an owner
  • an employee
  • a customer
  • a supplier
  • owns part of the business
  • works in the business
  • buys from the business
  • provides goods to the business

Match the objective

  • the owners
  • the employees
  • the local community
  • the suppliers
  • want a good return on the business
  • want fair pay and job security
  • want local jobs and little pollution
  • want regular orders and to be paid on time

What does a customer want?

What does a customer mainly want from a business?

  • Good quality at a fair price.
  • A large share of the profit.
  • Higher wages.
  • Regular orders from the business.

Internal stakeholders

Select the TWO internal stakeholders, who are part of the business.

  • The owners.
  • The employees.
  • The customers.
  • The local community.

Order the answer

Put the steps of a clear answer about a stakeholder in order, earliest first.

  • Name the stakeholder
  • State what they want
  • Explain how the business affects them
  • Explain how they influence the business

Complete the facts

A group with an interest in a business is a _____. Owners and employees are _____ stakeholders, part of the business. Customers and suppliers are _____ stakeholders, outside it. An owner mainly wants a good _____ on the business. The local community mainly wants jobs and little _____.

stakeholder internal external return pollution shareholder private public loss noise

Count the internal stakeholders

A small business has 3 owners and 12 employees. Add 3 and 12 to find how many internal stakeholders it has. What is the answer?

Spot the external stakeholders

Tap the TWO external stakeholders, who are outside the business.

  • the customers
  • the local community
  • the owners
  • the employees

Whose interest?

Read each interest and choose the stakeholder it belongs to.

  • This group wants the business to make a good return so their investment pays off. Who are they?
  • This group wants steady orders from the business and to be paid on time. Who are they?
  • This group wants local jobs but little noise and pollution from the business. Who are they?

Map the stakeholders

Explain who the main stakeholders of a business are and what each of them wants.

  • Name the internal stakeholders and what they want
  • Name the external stakeholders and what they want
  • Explain why different stakeholders want different things